Privacy Policy

Last Updated: 2026

This Privacy Policy explains how BMW Specialist Leicester ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website at bmwspecialistleicester.co.uk (the "Site"). We are an affiliate website promoting Mecca Bingo and other gambling operators.

Please read this policy carefully. By accessing our Site, you consent to the practices described below.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, phone number, and other information you voluntarily provide through contact forms or registration.
• Technical Data: IP address, browser type, device information, and operating system.
• Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on pages, clicks, referral sources, and other browsing behaviour.

How We Use Information

We use your information for the following purposes:

• Analytics and traffic monitoring to understand Site performance.
• Affiliate tracking to identify referrals to partner gambling operators and process affiliate commissions.
• Site improvement, personalisation, and optimisation of user experience.
• Responding to inquiries and providing customer support.
• Compliance with legal and regulatory obligations.
• Marketing and promotional communications (only with your consent).

Cookie Policy

Our Site uses cookies and similar technologies, including:

• Essential Cookies: Required for Site functionality.
• Analytics Cookies: Track usage and performance (e.g., Google Analytics).
• Affiliate/Tracking Cookies: Monitor referrals to partner gambling operators.
• Marketing Cookies: Used for targeted advertising and retargeting.

Opt-Out Options: You may disable non-essential cookies through your browser settings. However, this may affect Site functionality. You can also opt out of Google Analytics tracking by visiting Google's opt-out page or using the Google Analytics opt-out browser add-on.

Third-Party Links

Our Site contains links to third-party gambling operators, including Mecca Bingo, and other affiliate partners. We are not responsible for the privacy practices, data handling, or content of external websites. Each operator maintains its own privacy policy, and we encourage you to review their policies before providing personal information or registering accounts.

Third parties may also collect data through our Site for their own purposes, subject to their privacy policies.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate information.
• Right to Erasure: Request deletion of your data ("right to be forgotten").
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of processing for marketing or analytics.

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Generally:

• Contact form data: Retained for up to 2 years unless you request deletion.
• Analytics data: Retained for up to 26 months.
• Affiliate tracking data: Retained in accordance with affiliate partner requirements and legal obligations.
• Cookies: Retained as per cookie type (essential cookies persist for Site functionality; marketing and analytics cookies typically expire within 12 months).

Contact Us

If you have questions, concerns, or wishes to exercise your rights, please contact us:

Email: [email protected]
Website: bmwspecialistleicester.co.uk

If you are unhappy with our response, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Note: This website promotes gambling services. Gambling can be addictive. Please gamble responsibly. If you need support, visit Gamble Aware or contact the National Problem Gambling Clinic.